About me…
I was born and raised in Guatemala, and at 18, I made the leap to Spain to pursue my Bachelor's in Design in Madrid. I had always had a strong passion for creative pursuits, seeking a path that would enable me to craft elegant solutions for complex challenges. This pursuit led me to IE University, where I spent two years at the Segovia campus followed by two more in Madrid. Immersed in the world of design, I discovered its myriad branches—from strategy and research to service, product, and branding—all with a singular focus on understanding and meeting user needs.
Building on my foundation as a visual designer, I had the opportunity to shape the visual identity of a B2C company, extending it seamlessly into both digital and physical realms. This experience ignited a newfound passion for interaction design, where I uncovered my true calling in product design. It was here that I delved into the intricacies of crafting digital products, immersing myself in the end-to-end design process.
Experience
Interaction Design intern@Propelland
Oct 2023-April 2024
Conducted user research to inform design decisions and enhance overall user satisfaction.
Created user flows, wireframes and prototypes to visualize design concepts and iterate based on feedback.
Collaborated in identity projects developing excersises such as visual audit, creative conceptualization, and guidelines elaboration.
Clients: Telpark, Up, UAX, Spirax-Sarco
Visual Design intern @Pyratex
Aug 2022-Feb 2023
Conceptualized and executed visual narratives while showcasing a deep understanding of storytelling principles and visual communication techniques.
Reflected the brand’s guidelines through production, print and digital media.
Service & System design consultant with Renfe + ie university
Jan 2022-May 2023
Developed a trend report in order to identity key opportunities and patterns.
Performed desk & field research in order to identify our users, their journeys, and pain points.
Lead a co-creation workshop with the client Renfe, consisting on problem defining, Importance & Impact evaluation.
Developed a prototype for a chatbot, which would facilitate the decision-making in the buying & exchange period of the user.