Wayfinding · User Experience · Brand Placement · Motion Graphics
The Challenge
Solution
Evaluate both physical and digital spaces within the building to identify opportunities for incorporating The Valley brand without overshadowing the existing UAX brand.
Generate several artistic concepts that effectively convey The Valley brand identity within the building environment while complementing the established UAX brand.
Develop signage solutions, including floor signage, strategically placed to enhance the student experience and guide navigation within the building, seamlessly integrating The Valley brand elements.
Execute the final artistic concepts and signage designs across the building, ensuring a cohesive and harmonious integration of The Valley brand alongside the existing UAX brand presence.
